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How to Use Design Thinking to Launch Successful Digital Products
As software is eating the world, more and more companies across multiple industries are struggling to launch successful digital products that truly connect with their customers and drive revenue. Companies often make the mistake of putting technology before the customer and end up building solutions that don't really work.

In this webinar, Fifth Tribe's Adam Motiwala will discuss:
1. Four Common Reasons Why Products Fail to Launch
2. What is Design Thinking?
3. What is Agile Scrum?
4. Key Case Studies
5. Q and A

Key Case Studies
1. AARP - "Seniors Save Thousands Across the US Thanks to UX Friendly Technology"
2. Department of Defense - "How We Built a $1B Grant Program Website Utilized by 50K Businesses in 3 Weeks"
3. The Hult Prize - "How We Built a Social Entrepreneurship Platform for Over 50,000 Students Worldwide"

ABOUT FIFTH TRIBE
Based out of startup accelerator 1776, Fifth Tribe is a digital agency that serves businesses, government agencies, and nonprofits. Our mission is to positively impact the world through design, tech, and marketing. Since 2012, we have worked to fulfill our mission by helping over 50+ clients from DC to Doha build the brand, the tools, and the metrics needed to redefine how customers experience their organizations. Our service offering includes product innovation, branding, web/mobile application development, and digital marketing. We are a diverse team comprised of designers, developers, and project managers that are all based right here in the Washington D.C. Metropolitan Area. We are proud to work with clients who are dealing with their industry's biggest challenges.

Dec 4, 2019 01:00 PM in Eastern Time (US and Canada)

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Speakers

Adam Motiwala
Product Owner @Fifth Tribe
Certified in Agile Scrum and Design Thinking, Adam Motiwala is a Product Owner at Fifth Tribe. He has launched digital products with clients across multiple industries such as healthcare (Kaiser Permanente, INOVA, Aetna Innovation Health), finance (KPMG, Guidance Residential, Wahed Invest), NGOs (Oxfam America, AARP Foundation, the Vatican Accelerator, the Hult Prize, Silatech), government (Department of Defense, the U.S. Air Force, Department of Homeland Security, the U.S. Peace Corps), and education (Mississippi Public University). Adam is currently leading a project to help AARP launch a web application in over 30 states across the country that will assist over 10 million low income seniors with learning and applying for property tax credits. He serves as startup mentor at Seed Spot and the Hult Prize accelerator and has been featured in Thrillist, technical.ly, and Arlington Now.